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July 11, 2007 - by Bill Nixon
Know Your Audience
Who do you want reading and visiting your site
"Hello Philadelphia.....uh.....I mean
Pittsburgh"
Long before buying a domain or putting pen to paper, you
should know your audience. You should know your market. How do
you get a grasp on who you are marketing to you ask? Start by
asking yourself important questions that help to define how you
are going to build your website. For each web site that I
have designed and market, I start by identifying who it
is that will be visiting and who I am "talking" to when
building a website.
| "You need to have a destination
to know where you are going. Once you have a
destination, you can more easily build a road
map to get there." |
Questions to ask yourself prior to buying a
domain
- Do you want your site to give more information about
your company like a digital brochure?
- Are you trying to sell products directly from your
site?
- Where can you sell your products or services? Are you
limited to a geographical area like a Home Inspector or
Real Estate Agent? Or could you sell your product all over
the nation like an author?
- Do you want to be found by the search engines or will
most of your visitors already know who you are?
- Are you going to have a local site; that is to say, a
site based on things in a geographic location?
- Are there other sites that are selling, promoting,
offering or showcasing the same products or services?
- Would you be better served with a blog rather than a
traditional website? (you still may want a domain)
- Finish this sentence: "I want my website to bring me
more _____________."
This should help you get started in figuring out what you
are building and who it is for.
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